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BA June Webinar to Address Sales Strategies in Difficult Climate

May 17, 2023

FREE BA June Webinar: Using Retail Finance and Market Data to Grow Sales and Profit

The Bicycle Association (BA) has launched its new free Investors in Cycling 2023 Webinar and Podcast series with a newsworthy and timely theme each month. 

June 2023 is focused on making the most of the current sales environment and how to use free market data and consumer finance to shift stock. Stock turns is a significant metric for retailers, and this webinar will explore two important aspects of getting this right.

Bike prices have increased by 52% since 2019, and electric bikes sold via specialist bike shops now average over £3k. As the cost of living crisis continues to impact spending, research shows that many customers thinking of buying electric bikes cannot afford to do so but may be tempted if they were able to spread the cost of the purchase over time. How many new customers are looking for a retailer who offers finance, and what are the barriers to implementing such an offer?

Since 2020, independent retailers have also had access to the BA’s Market Data Service (MDS), allowing participants to benchmark their business against the UK market on the value, volume and average selling prices of sub-categories. Updated each month and covering over 70% of the cycle retail sector, MDS provides quick wins to improve profitability right now.

Join the BA’s Stephen Holt on 2 June 2023 at 12:30-13:30 for this free and informative webinar and find out how every retailer can benefit from its partnership with Novuna, a trusted provider of retail finance, and from MDS. During the Webinar you will hear from other retailers how they make finance work for them, and the impact that it has had on their business.

To sign up for free, visit: