News Press Release

Cyclescheme Joins Bicycle Association’s Advocacy Arm, Investors in Cycling 

May 4, 2022

Cyclescheme, powered by Blackhawk Network, has pledged its support to the growing industry initiative ‘Investors in Cycling’, the Bicycle Association’s (BA) programme promoting the growth of cycling through advocacy. 

Cyclescheme is the leading cycle to work benefit provider, that saves employees 26-40% on a bike and accessories. Employees can purchase a bike or accessories via payments taken tax efficiently via salary sacrifice. 

Born out of a bike shop, Cyclescheme’s passion for cycling has built it an extensive network of cycle retailers, alongside prominent cycling advocacy groups – all with the common goal of positively promoting cycling as a sustainable transport solution.

This partnership will strengthen the BA’s portfolio of advocacy projects delivered on behalf of the UK cycling industry, including its ‘Growing the Local Bicycle Economy’ project. Already mobilised in London, this project brings local industry and advocacy partners together to make the economic case for cycling and secure infrastructure and wider investment, and the BA aims to roll this project out to new regions in 2022 with support from Investors in Cycling.

Neil McGuigan, Cyclescheme Sr. Manager, said “As the leading Cycle to Work provider, our Cyclescheme solution works with over 2,000 UK bike stores, brands, and distributors in our commitment in getting more people cycling. 

It is exciting to be collaborating with the Bicycle Association, closely aligning with our own goals of growing the local bike economy and championing the benefits of e-bikes. 

The pandemic has seen a dramatic uptake in cycling, creating a high demand for bikes and a spike in cyclists across the country. We are keen to support the continuing advocacy work of the Bicycle Association to maintain the momentum and see cycling to work as instrumental to this vision.”

David Middlemiss, BA Associate Director, said:The BA launched its first Local Bicycle Economy project in London in November 2021 with the publication of a report indicating an economic dividend of nearly £5 billion a year and the creation of 25,000 new green jobs in the bicycle sector in the capital. Working uniquely with the cycle industry, proving the economic value of cycling at this level is something the BA aims to do across the country in the months and years ahead.”

UK bike businesses interested in becoming Investors in Cycling or wishing to find out more please visit: 

Notes for Editors

Contact for Media: Elizabeth Elford [email protected]  

About the Bicycle Association

The Bicycle Association (BA) is the national trade association for the UK cycle industry. The BA works to represent the best interests of the UK cycle industry to government, stakeholders and the general public.  The mission of the BA is to grow cycling, particularly everyday transport cycling, and to grow the cycling market in the UK.  

About Investors in Cycling

Investors in Cycling in a nationwide programme to unite and recognise bike businesses across the UK which support the growth of cycling through advocacy. Over 1,100 bike businesses are being recognised as Investors in Cycling from the largest  global brands to the smallest retailers. All are businesses which in one way or another support the industry’s collective advocacy work, led by the Bicycle Association on behalf of the UK cycling industry. 

About Blackhawk Network

Cyclescheme is an employee benefit that saves you 26-40% on a bike and accessories. You pay nothing upfront and the payments are taken tax efficiently from your salary by your employer. You choose a bike, hire it for an agreed length of time, then snap it up for a fraction of its original value. It’s like a year-round sale, with interest free credit available in over 2,000 retailers nationwide.

Find out more at

Cyclescheme is part of Blackhawk Network who deliver branded payment programmes to meet our partners’ business objectives. We collaborate with our partners to innovate, translating market trends in branded payments to increase reach, loyalty and revenue. With a presence in over 26 countries, we reliably execute branded payment programmes in over 100 countries worldwide. Join us as we shape the future of global branded payments.