MDS 2019 report (with 2019 vs 2018 data) contents list and preview

About the 2019 Report

Subscribers to the BA’s Market Data can access this highly detailed report which provides baseline performance figures and statistics for UK bicycle sales, based on accurate till data for both 2019 and 2018. Please click here for more details about the Market Data Service and how to access it, and to gain access to the full contents of this report, as detailed below.

Main categories

The Market Data Service records transactions under five top-level categories:

• Bikes
• E-bikes
• Parts & accessories & clothing (PACs)
• Service & repair
• Micro-mobility (mainly scooters and e-scooters)

The initial section of this report provides figures and analysis at whole market and main category level. But within each of these main categories there are often hundreds of sub-categories to provide granular, specific data. These figures are supplied in the later chapters.

See the full contents list below:

Contents

2 Contents
9Introduction
10Summary – 2019 vs 2018
• Analysis of whole market and main category performance 2018-2019.
• Graph reporting growth (%, for value and volume) and average price growth (%) for 2019 vs 2018, for whole market and for each category listed above.
• Table of absolute totals (value, volume, average price) in 2018 and 2019 and % growth, for whole market and for each main category (listed above).
11Main categories overview
• Graphs and tables showing the percentage make make-up (by value and volume) of the whole market in 2018 and 2019, by the main categories (see above)
12Insights: how this report and the MDS dashboard can provide answers for industry
13Insight examples: children’s bikes, folding bikes, spend and channels
• Trends and percentage shares, market context.
• Regional sales analysis for folding bikes
14Insight examples: e-bikes
• UK vs EU: how do the trends compare?
• 2018 and 2019 figures (value, volume, average price)
• Extrapolation of sales trends to 2031
15Insight examples: future trends
• MicroMicro-mobility (scooters and e e-scooters): growth and expectations
162019 vs 2018 review
• Economic review by the BA’s data analyst John Styles
• Analysis of impact factors, current trends and market projections
Bikes sub-category data
18Bikes: Commentary
Analysis of performance in 2018 and 2019 of the following sub-categories of bikes:
• Balance
• BMX
• Commute Flatbar Hybrid
• Cyclocross
• Folding
• Frame
• Gravel
• Kids
• Mountain
• Road
• Triathlon -TT – Track
192018 and 2019 % shares by value of the Bikes sub-categories listed above, and sales totals
202018 and 2019 % shares by volume of the Bikes sub-categories listed above, and sales totals
E-bikes sub-category data
21E-bikes: Commentary
Analysis of performance in 2018 and 2019 of the following sub-categories of bikes:
• Commute Flatbar Hybrid
• Cyclocross
• Folding
• Frame
• Gravel
• Mountain
• Road
222018 and 2019 % shares by value of the E-bikes sub-categories listed above, and sales totals
232018 and 2019 % shares by volume of the E-bikes sub-categories listed above, and sales totals
Parts, Accessories and Clothing (PACs) sub-category data
24PACs: Commentary
Analysis of performance in 2018 and 2019 of the following sub-categories of PACs:
• Accessories
• Componentry
• Cycling Apparel
• Helmets
• Nutrition
252018 and 2019 % shares by value of the PACs sub-categories listed above, and sales totals
262018 and 2019 % shares by volume of the PACs sub-categories listed above, and sales totals
Services sub-category data
27Services: Commentary
• Analysis of performance in 2018 and 2019 of the following sub sub-categories of services:
• Bike Hire
• Bikefit
• Care Plans
• Events
• Service/Repair
282018 and 2019 % shares by value of the services sub-categories listed above, and sales totals
292018 and 2019 % shares by volume of the services sub sub-categories listed above, and sales totals
Micro-mobility sub-category data
30Micro-mobility: Commentary
Analysis of performance in 2018 and 2019 of the following sub sub-categories of micro micro-mobility (principally scooters and e e-scooters):
• Electric
• Non -electric
312018 and 2019 % shares by value of the micro micro-mobility sub-categories listed above, and sales totals
322018 and 2019 % shares by volume of the micro micro-mobility sub-categories listed above, and sales totals
Additional details and visualisations
33-37Whole market divided by main category:
• Bikes
• E-bikes
• Parts & accessories & clothing (PACs)
• Service & repair
• Micro-mobility
Graphics: Absolute values, Relative value share, Absolute volumes, Relative volume share
38-43Bikes sub-category data
• Balance
• BMX
• Commute Flatbar Hybrid
• Cyclocross
• Folding
• Frame
• Gravel
• Kids
• Mountain
• Road
• Triathlon -TT – Track
Table reporting 2018 and 2019 values, volumes, average prices, and YOY changes in each sub-category
Graphics: Absolute values, Relative value share, Absolute volumes, Relative volume share
44-49E-Bikes sub-categories data
• Commute Flatbar Hybrid
• Cyclocross
• Folding
• Frame
• Gravel
• Mountain
• Road
Table reporting 2018 and 2019 values, volumes, average prices, and YOY changes in each sub-category
Graphics: Absolute values, Relative value share, Absolute volumes, Relative volume share
50-55PACs sub-categories data
• Accessories
• Componentry
• Cycling Apparel
• Helmets
• Nutrition
Table reporting 2018 and 2019 values, volumes, average prices, and YOY changes in each sub-category
Graphics: Absolute values, Relative value share, Absolute volumes, Relative volume share
56-58PAC sub-sub category breakdown
Table reporting 2018 and 2019 values, volumes, average prices, and YOY changes in each sub-sub-category listed below:
Accessories
• Bags & Panniers
• Bells & Horns
• Bottles, Cages & HydHyd-Packs
• Car Racks
• Child Seats & Trailers
• Computers, GPS & Watches
• E-bike Battery
• Lights & Reflectives
• Locks
• Pumps & Puncture Repair
• Tools & Maintenance
• Turbo Trainers & Home Home-Ex -Bk
Componentry
• Bar Tape & Grips
• Bar, Stem & Seatpin
• Brakes and Brake Brake-pads
• Cassettes & Freewheels
• Chainrings
• Chains
• Chainsets
• Forks & suspension
• Frame parts
• Gears & Drivetrain
• Groupset
• Headsets
• Inner Tubes
• Mudguards
• Pedals
• Power Meters
• Racks
• Saddles
• Seat posts -Dropper
• Seat posts -Suspension
• Tyres
• Wheel parts
• Wheels
Cycling Apparel
• Arm / Leg Warmers
• Base Layers
• Bib -Tights and Trousers
• Glasses & Goggles
• Gloves
• Head and Neck
• Jackets
• Jerseys & Tops
• Protection
• Shoes & Overshoes
• Shorts & Bibs
• Socks
• Speed & Tri Suits
• Wetsuits
Helmets
• Helmets -Commuter
• Helmets -Kids
• Helmets -Mountain (Adult)
• Helmets -Road (Adult)
Nutrition
• Balms & Creams
• Hydration & Energy/Recovery
• Supplements
59-64Micromobility sub-categories
• Electric
• Non -electric
Table reporting 2018 and 2019 values, volumes, average prices, and YOY changes in each sub-category
Graphics: Absolute values, Relative value share, Absolute volumes, Relative volume share
65-70Services sub-categories
• Bike Hire
• Bikefit
• Care Plans
• Events
• Service/Repair
Table reporting 2018 and 2019 values, volumes, average prices, and YOY changes in each sub-category
Graphics: Absolute values, Relative value share, Absolute volumes, Relative volume share
Seasonality analysis
71-73Monthly data graphs for the whole market and each main category:
• Values
• Volume
Contact us
75Contact the BA team with questions or feedback, for support or to upgrade your MDS access