Who are the Bicycle Association

The Bicycle Association of Great Britain is the national body representing the bicycle industry in the United Kingdom. Membership is open to bicycle manufacturers; manufacturers of bicycle accessories and components; distributors and wholesalers; retailers; publishers and other companies having a particular interest in the industry.

Our members

Our members include more than 70+ of the cycling industry’s most influential and ambitious companies, united to help the industry grow

Learn more See full member list

Meet the Team

The Bicycle Association is managed by its Executive Director reporting to the Association's Council.
The Council has a President, Executive Director and Company Secretary and is comprised of representatives from the Bicycle Association's membership.

Steve Garidis

Executive Director

Steve is a programme manager and entrepreneur; having run large-scale public sector programmes, established a successful consultancy business, a fulfilment business and a social enterprise (all based around cycling). Steve was previously the BA's Operations Director.

Philip Darnton OBE


From 2005 to 2011 Phillip was the Chairman of Cycling England. He was awarded an OBE for his services to cycling in the New Year's Honours List of 2010. A former President and Executive Director of the Bicycle Association, Phillip continues to play a vital advocacy role.

Philip Taylor


Philip's grandfather started a bicycle factory, Comrade Cycles, that was continued by his father and became the second largest producer of bicycles in the UK. Philip is managing director of Schwalbe UK, distributors of Schwalbe tyres for the UK and Ireland.

Mark Bickerton


Mark started attending meetings of the Bicycle Association in 1986, and has been a Board Director of the BA since 2000, in that time having various roles as Vice-President, President and Deputy President. He works with both Tern Bicycles and Bickerton Portables brands and spent much of his career trying to increase bicycle and eBike usage through advocacy.

Daniel Gillborn

Associate Director

Daniel was Senior Director for Product Management and Director & General Manager of Cyclescheme for The Grass Roots Group, with over 20 years experience in leadership and board positions. Daniel is working with the Bicycle Association to support and drive new initiatives to support the industry.

Simon Irons

Associate Director

Simon was the Group Cycling Director at Halfords and has worked for over 20 years in senior commercial positions at Asda, Argos, and 2 Sisters Food Group. Simon has led the development of the BA’s market data service since early 2018.

Peter Eland

Technical Manager

Peter is the BA Technical Manager, running the technical advice service and providing support for members on regulations, compliance, standards and best practice. He also works at UK and international levels on matters affecting the industry. Peter is the editor of the BA's quarterly newsletter.

Stephen Holt

Retail Trade Manager

Stephen was Commercial Director for Cyclescheme, the UK's largest Cycle to Work provider, moving into the sector from the FMCG market with 20 years experience with PepsiCo. Stephen is working with the Bicycle Association to support and drive new initiatives to support the industry.

John Styles

Data Analyst Consultant

For the last 20 years John has worked in the retail/wholesale distribution chain with companies like Palmer and Harvey, Parker Pen, Madison, Zyro and Windwave. John remains on the front line as a Consultant and Independent Sales Agent for Orbea. John's passion for Data and the Bicycle Trade will support his role as Market Data Consultant, helping to grow and shape the Market Data Service.

A Bit of History

The origins of the Bicycle Association date back to 1890 when 'The Cycle and Motorcycle Trades Association' was established in Coventry.

In 1910, the company's name was changed to 'The Cycle and Motorcycle Manufacturers and Traders Union Ltd'. Membership included all the principal British manufacturers of two and three-wheeled vehicles (bicycles, mopeds, scooters, motorcycles, sidecars and three-wheelers) as well as manufacturers of components, accessories and specialist clothing, and the UK concessionaires for imported products in those fields.

Further name changes occurred in 1920, when the company became 'The British Cycle and Motor Cycle Manufacturers and Traders Union Ltd', and again in 1956 when it became 'The British Cycle and Motor Cycle Industries Association Ltd'. In July 1973, because of the diverging needs of the bicycle and motor cycle industries, the Cycle and Motor Cycle Association was split into two separate, autonomous bodies, the Bicycle Association of Great Britain (BA) and the Motorcycle Industries Association (MCIA).

Today the Bicycle Association boasts over 70 members and is at the centre of the British cycle industry.

Mission & Strategy

Our Strategy

The BA is moving into 2019 with a new expanded team and a clear, focused strategy.

2018 was a pivotal foundation year, as we put structures and team in place. Industry consensus and funding was secured via the Leadership Group and Bicycle Industry Fund (the successor to the Bike Hub initiative), we commissioned research to build a strong evidence base, and developed strong advocacy alliances.

In 2019 we will start delivery of key elements of our strategy, which is based on three key ‘pillars’:
Securing a strong, united and influential industry
Giving every child the opportunity to cycle
Making cycling an everyday choice.

Every BA activity is driven by one or more these pillars, and to ensure our focus is relentlessly on activities with member benefit, all activity must also be unique (something the industry can deliver collectively which others advocating for cycling cannot) and measurable. It must also either directly drive members’ businesses and profits, or have long-term strategic value.

Please do contact us for full details of the BA’s strategy, and how your company can benefit from membership.

Code of Practice

Bicycle Association member companies must commit themselves to the Bicycle Association Code of Practice, which sets out high standards of professionalism, business ethics and legal compliance. A grace period for new members is available, during which they can leverage the BA’s support services to help raise their compliance to match that of the best professionals in the industry.

Phillip Darnton, the BA's executive director, explains:

"The Bicycle Association strives always to represent the best interests of the UK cycle industry – to government, stakeholders and the general public – with the highest standards of professionalism. It takes itself seriously, and expects to be taken seriously in return. We have set out a formal code of practice to which our members are committed. It embodies the professional standards to which we, and the whole industry, should be proud to adhere. The code is a straightforward, practical and tangible demonstration of our dedication to that professionalism in all our affairs. It underpins our advocacy work with government and other bodies, and it allows our members to make explicit their commitment to these shared professional business standards."


I need technical support, does the BA provide this?

Yes. The BA has a Technical Advisory Group, and also has a new technical advisory service available to members covering everything from support with regulations and standards to help with exports, testing, recalls and so on.

I’ve got a great idea for a cycle product, can you help?

The Bicycle Association does not provide business mentoring services. It would be best for you to contact one of the UK's cycle trade magazines, for example BikeBiz or Cycleindustry.news.

I own a bike shop, can I join?

Yes, we have a number of retailer members, and your participation would be most welcome.

Will the Bicycle Association sponsor my event/bike ride/business idea?

The Bicycle Association uses its resources to engage in a major advocacy programme to grow cycling. We are not in a position to offer ad hoc support to individuals, businesses or organisations which we are already not in touch with. Sorry about that.

I have an idea for a bicycle business, can you help?

The Bicycle Association is a members' organisation and provides a support service for members only. Please consider joining.