Investors in Cycling
Are you a cycling business trying to grow the market, or would like to play your part in strengthening the industry’s advocacy? Register your interest today to grow cycling together and benefit from exclusive products and services.
UK Cycle Industry Manifesto
Launched at the House of Commons in November 2023, the UK Cycle Industry Manifesto brings together cycle industry asks of the Government ahead of the next general election, focusing on Government actions to stimulate job creation and economic growth.
Investors in Cycling not only help develop and shape our Manifesto, through their contribution they empower the BA to deliver this vital work, making the economic and employment case for the cycle industry.
Our Manifesto sets out policy requests across a wide range of industry areas. We have also identified three “quick win” policy asks:
Investor testimonial: Fudges Cycles
Mark Murphy, Business Development Lead, Fudges Cycles, said:
“For Fudges Cycles, being an Investor in Cycling means we’re standing shoulder-to-shoulder with businesses across the sector in making the economic case for cycling. Through our small but important contribution to the Retailer Advocacy Fund we are working together with over a thousand bike shops and suppliers to grow the cycling market.”
Investors in Cycling Leadership Group
The Investor in Cycling Leadership Group comprises companies who have made substantial commitments in time, resources and funding to support and shape our advocacy programme to grow cycling and strengthen the industry. Meeting regularly to inform the work of the BA, our Leaders help fund and guide our collective purpose to grow cycling together. A number of these companies amplify this work by collecting the Retailer Advocacy Fund.
If you’d like to play a leading role in shaping industry advocacy please click here to enquire about becoming a Leadership Group member:
Joining details
Investors in Cycling is open to any organisation within the cycle industry, whatever your size or sector. Your voice matters, and every contribution goes directly to the industry’s uniquely effective advocacy work, managed by the Bicycle Association.
Suppliers, distributors and manufacturers:
You can donate to the advocacy work of the Bicycle Association according to the scale of your organisation. While retailers can contribute to our work through the Retailer Advocacy Fund we suggest pledges from the supply-side sector based on turnover to access the same voice, recognition and benefits. Learn more and pledge today here:
Retailers:
Simply by making a small contribution through the Retailer Advocacy Fund, collected by our participating Leadership Group members, you can help the industry grow together and also access benefits tailored to the needs of bike retailers. If you are not currently participating but would like to register contact us and we’ll onboard you today.
Investor benefits and services
Investors in Cycling enjoy privileged access to:
All Investors in Cycling will also receive from the Bicycle Association:
Investor in Cycling support also enables the Bicycle Association to provide the following publicly accessible resources, which will also be of benefit to many Investors:
Investor Outcomes
The advocacy work funded by Investors in Cycling achieves tangible results for the cycling industry. These results are reported to Investors in the Quarterly Newsletter, detailing the programme’s achievements and ongoing priorities.
Highlights of our advocacy success are outlined in our advocacy timeline, evidencing the efficacy of our work throughout the year to grow cycling.
2023 Directory
Working together to grow the cycling market
Read more on the Advocacy Timeline
We’ve recorded our advocacy successes, and Government investments released, in a timeline format on our Advocacy page:
