Investors in Cycling
Are you a cycling business trying to grow the market, or would like to play your part in strengthening the industry’s advocacy? Register your interest today to grow cycling together and benefit from exclusive products and services.
Investors in Cycling companies support the BA’s advocacy campaigns – both in resources and in active advocacy engagement.
Our advocacy objectives for 2022 are relentlessly focused on topics of common interest for the cycling industry. At the heart of our advocacy work is what we call the ‘economic case for cycling’; the economic and employment case that we as the cycle industry are uniquely positioned to make.
For 2022 we are focusing our work on the following key campaigns – identified as areas where real progress will help your business thrive:
Local Economic Case
With £2 billion committed to support cycling and walking nationally in the Government’s Gear Change policy, the focus must now turn to delivering infrastructure investments at a local level. The BA is now working to bring together data, partners and policy makers to deliver meaningful, measurable change to increase cycling investment on the ground regionally and locally.
Regional and local data from the BA’s Market Data Service is key to our approach. It enabled us to commission groundbreaking research to calculate the local jobs and economic contribution that come with investments in cycling infrastructure. With the help of local advocacy partners and local Investors in Cycling companies, we can then take that case to decision-makers.
Our first focus region was mobilised in late 2021 in Greater London – and with Investors in Cycling support, we aim to act locally across the UK in the next three years.
Like many cities, London now has both decarbonisation targets (net zero by 2030) and a green jobs target. So with our advocacy partners and local cycle industry Investors we can put a clear case for “Gearing up the local bicycle economy in London”:
Gearing up the local bicycle economy in London
We aim to bring this powerful logic for change to every region in the UK by bringing more organisations into the Investors in Cycling community.
- Delivering this case effectively in a region is resource-intensive, so expanding the Investors in Cycling programme with new contributors is essential to bringing cycling investment to communities across the UK.
- In each target area we also need the active engagement of cycle industry companies on the ground to help deliver the message to local decision-makers with an authentic local business voice. If you’re not already an Investor in Cycling, please do join now to be part of this industry-led advocacy push to grow cycling locally.
While growth in e-bike sales remains robust the BA believes that a national e-bike support programme with government support is essential to realising the transition to an electric future that will revolutionise travel, and we have been working for some time to make this case.
Furthermore we support the swiftest possible uptake of e-cargo (and mechanical cargo) bikes as part of this transformation, and continue to engage closely with Government to ensure cycle logistics and personal use of cargo bikes are an integral part of the UK’s mobility strategy.
Giving every child the opportunity to cycle ensures our industry continues to grow. Securing the Government’s commitment to the provision of training for every child was a huge success for our advocacy work last year. Now we aim to guarantee that every child has the right to learn to ride, access to a bicycle, training on-road, places to ride and have fun and a positive experience of cycling when young.
Working with the government to ensure that net-zero and post-covid travel solutions prioritise bikes as much as other electric vehicles is critically important at this moment in time. We are doing this today and seek to expand our programme in 2022 by establishing e-bike and cargo support packages steered by the cycle industry to work for the cycle industry.
Investors in Cycling Leadership Group
The Investor in Cycling Leadership Group comprises companies who have made substantial commitments in time, resources and funding to support and shape our advocacy programme to grow cycling and strengthen the industry. Meeting regularly to inform the work of the BA, our Leaders help fund and guide our collective purpose to grow cycling together. A number of these companies amplify this work by collecting the Retailer Advocacy Fund.
If you’d like to play a leading role in shaping industry advocacy please click here to enquire about becoming a Leadership Group member:
Investors in Cycling is open to any organisation within the cycle industry, whatever your size or sector. Your voice matters, and every contribution goes directly to the industry’s uniquely effective advocacy work, managed by the Bicycle Association.
Suppliers, distributors and manufacturers:
You can donate to the advocacy work of the Bicycle Association according to the scale of your organisation. While retailers can contribute to our work through the Retailer Advocacy Fund we suggest pledges from the supply-side sector based on turnover to access the same voice, recognition and benefits. Learn more and pledge today here:
Simply by making a small contribution through the Retailer Advocacy Fund, collected by our participating Leadership Group members, you can help the industry grow together and also access benefits tailored to the needs of bike retailers. If you are not currently participating but would like to register contact us and we’ll onboard you today.
Investor benefits and services
All Investors in Cycling will receive from the Bicycle Association:
Investors in Cycling will also enjoy privileged access to:
Investor in Cycling support also enables the Bicycle Association to provide the following publicly accessible resources, which will also be of benefit to many Investors:
RESULT: Despite intense public finances pressures, Budget & Spending Review announcements confirm “Gear Change” £2 billion spending on cycle infrastructure is still on track – some allocated via regional transport funding packages.
RESULT: New £400k fund for businesses to purchase e-cargo cycles is announced, covering up to 40% of the cost per cycle
RESULT: a further £1.2 million is made available for local authorities for e-cargo bike schemes, including try-before-you-buy and logistics projects.
RESULT: Government announces doubling of Bikeability funding, every child to be offered cycle training. BA had engaged one-on-one with the Minister ahead of this committment being made in the 2020 Conservative election manifesto.
BA liaises with DIT and DfT and informs members on Brexit developements, ADD, 25% USA tariffs. RESULT: BA members receive earliest possible info and analysis as Brexit transition end approaches
BA cycle security proposals to be taken forward by police cycle crime lead RESULT: Voluntary and vendor-neutral approach agreed
BA engages further with DfT and the devolved administrations on potential future e-bike and e-cargo bike incentive schemes, and establishes that these will be worth at least £11m in the next 12 months
Minister and senior officials speak at BA Conference. BA engages with DfT ahead of spending review, with proposals for e-bikes and e-cargo, supported by Market Data Service
BA launches industry sustainability initiative and publishes commissioned research.
BA lobbies to secure cycle shops essential status ahead of possible future lockdowns in England and Wales. RESULT: Assurances received and open status maintained.
Plus: Scotland announces £500m over 5 years for cycling & walking, BA mediates Cycle to Work discussions, work starts on cycle parking standard
BA has been working for over a year on cycle parking and security. RESULT: Funding secured via CRWG for UK cycle parking standard development
BA reacts to correct media mis-reporting of Simon Cowell’s injuries after an e-motorbike incident (not an e-bike) RESULT: highest traffic ever on BA website!
RESULT: Government announces “Gear Change” policy document with £2 billion over four years for infrastructure (with quality standards), e-bike incentive commitments and more
Fix Your Bike voucher scheme releases first batch, BA provides evidence to Commons e-scooter enquiry, BA submits response to DfT’s Future of Transport Regulatory Review
BA Market Data Service goes fully live. DfT straight away requests retailer servicing data to support Fix Your Bike scheme RESULT: BA influence immediately boosted by data availability
RESULT: Government announces £250m emergency active travel fund for pop-up infrastructure
RESULT: Government announces £25m Fix Your Bike repair voucher scheme
Package of proposals: BA developed and proposed to Govt a package of measures to support COVID use of bikes for transport inc. pop-up lanes, e-bike incentives, VAT, repair vouchers
Lockdown: BA immediately lobbied for essential status. RESULT: Government guidance ensures bikes shops can stay open, cycling for exercise encouraged even under strict lockdown. Enabled an extra £0.5 billion boom in cycling this year.
Supporting open shops: BA launched high traffic COVID Hub on website with industry info, plus offered free legal/HR support, developed Open Bike Shops finder with ACT and supported Bikes4KeyWorkers
Pop-up infrastructure: BA lobbied hard with WACA allies to secure Government support.
BA had been in contact with Northern Ireland officials for some years about the status of e- bikes in that territory. RESULT: E-bikes are to made legal in Northen Ireland
E-scooters: BA worked with numerous stakeholders to develop a ‘sensible’ UK specification proposal for e-scooters to ‘play well’ with bikes and e-bike
Bikeability: Direct BA lobbying at Ministerial level had secured an election manifesto commitment to expand the Bikeability scheme
RESULT: DfT announces Bikeability roll-out cycle training to all children worth £80-100m in this Parliament
New Minister: BA secured an early meeting to explain industry priorities after the post-election re-shuffle saw a new Transport Minister come into post