Join the Bicycle Association

Working together as an industry to grow cycling

- for member benefits vital to your business
- for groundbreaking industry market data
- to shape advocacy focused on growth

Access Market Data

For the first time in the UK, we can now provide accurate market data to BA members.

You can now join the Bicycle Association’s Market Data Service to provide your business with hard insights to drive performance, stay competitive, and boost your bottom line.

This groundbreaking service reports UK retail sales, covering bikes, parts, accessories and services, and aims to cover at least 70% of the market within a year of launch. Major retailers, distributors and EPOS providers are on board. Specialist data consultancy SMS operates the service for the BA, ensuring absolute confidentiality for data providers, and providing an easy-to-use online dashboard for data service users.

Having accurate, timely and highly detailed market data will transform business decision-making for BA members of all sizes from IBD to multinational. It will also deliver major benefits in our work to influence Government policy to properly support cycle industry growth: sales data allows us, for example, to directly report the effectiveness of policy measures to support e-bikes.

This service, available only to BA members, is now operational. As with all BA programmes it is operated on a not-for-profit basis. So the more members who buy into the service the cheaper it will become.

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Get your voice heard

The BA provides the industry with a powerful collective voice to promote the interests of our members with government and to lobby for policies and funding which benefit cycling.

Your membership of the BA brings you representation at decision-making levels generally unavailable to you as an individual company. The BA works on the UK cycle industry’s behalf with the UK Government, at an EU level though our membership of the Confederation of European Bicycle Industries (CONEBI) and at the UN in Geneva via the World Bicycle Industry Association (WBIA). Our experts also attend British Standards Institute, CEN and ISO meetings and we provide policy-making input across the political spectrum.

Technical support

The Technical Advice Service for BA members offers one-on-one advice on all regulatory, compliance and technical matters, included with your membership. Excellent contacts and a deep knowledgebase allow us to provide swift and authoritative advice on everything from tariffs to fatigue testing, plus early intelligence on standards development, anti-dumping, Brexit, safety issues and more.

Join your industry peers

With a clear strategy, a new expanded team and advocacy focused on member benefit, the BA works to grow cycling, the industry and your business.

The cycle industry is a friendly place, but networking opportunities are few and far between.
The Bicycle Association provides opportunities to meet with industry colleagues, discuss matters which concern you all, forge connections and alliances, and to trade know-how. Currently there are over 70 companies in the Bicycle Association, between them representing the vast majority of brands present in the UK market. Our members include cycle and accessory manufacturers, distributors and retailers, as well as related service providers such as insurance companies, trade media and more. Join us: you will be in good company.


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