Investors in Cycling

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Investors in cycling
Investors in Cycling
Launched in 2022, there are over 900 supporters of the advocacy work of the Bicycle Association, from the largest global brands to the smallest local retailers. In 2024 they play a vital role as Investors in Cycling – working together to deliver the BA’s UK Cycling Industry Manifesto and grow the national cycle market.

Are you a cycling business trying to grow the market, or would like to play your part in strengthening the industry’s advocacy? Register your interest today to grow cycling together and benefit from exclusive products and services.

UK Cycle Industry Manifesto

Launched at the House of Commons in November 2023, the UK Cycle Industry Manifesto brings together cycle industry asks of the Government ahead of the next general election, focusing on Government actions to stimulate job creation and economic growth.

Investors in Cycling not only help develop and shape our Manifesto, through their contribution they empower the BA to deliver this vital work, making the economic and employment case for the cycle industry.

Our Manifesto sets out policy requests across a wide range of industry areas. We have also identified three “quick win” policy asks:

Investor testimonial: Fudges Cycles

Mark Murphy, Business Development Lead, Fudges Cycles, said:

For Fudges Cycles, being an Investor in Cycling means we’re standing shoulder-to-shoulder with businesses across the sector in making the economic case for cycling. Through our small but important contribution to the Retailer Advocacy Fund we are working together with over a thousand bike shops and suppliers to grow the cycling market.”

Investors in Cycling Leadership Group

The Investor in Cycling Leadership Group comprises companies who have made substantial commitments in time, resources and funding to support and shape our advocacy programme to grow cycling and strengthen the industry. Meeting regularly to inform the work of the BA, our Leaders help fund and guide our collective purpose to grow cycling together. A number of these companies amplify this work by collecting the Retailer Advocacy Fund.

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CSG logo
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CSG logo

If you’d like to play a leading role in shaping industry advocacy please click here to enquire about becoming a Leadership Group member:

Joining details

Investors in Cycling is open to any organisation within the cycle industry, whatever your size or sector. Your voice matters, and every contribution goes directly to the industry’s uniquely effective advocacy work, managed by the Bicycle Association.

Suppliers, distributors and manufacturers:

You can donate to the advocacy work of the Bicycle Association according to the scale of your organisation. While retailers can contribute to our work through the Retailer Advocacy Fund we suggest pledges from the supply-side sector based on turnover to access the same voice, recognition and benefits. Learn more and pledge today here:


Simply by making a small contribution through the Retailer Advocacy Fund, collected by our participating Leadership Group members, you can help the industry grow together and also access benefits tailored to the needs of bike retailers. If you are not currently participating but would like to register contact us and we’ll onboard you today.

Investor benefits and services

Investors in Cycling enjoy privileged access to:

A voice in industry advocacy, and the means to actively participate in local and national campaigns to grow our sector
Exclusive rates on Novuna consumer finance and payment products – which we arrange on a not-for-profit basis
Access to a free-to-retailers national electric bike battery collection scheme – launching in 2024
Free legal support from Law Express
Supporting templates and detailed documents, expanding on the “BA Guide” series
Invitations to Investors in Cycling events
Entry in the online Investors in Cycling Directory (updated Nov 2023)

All Investors in Cycling will also receive from the Bicycle Association:

A quarterly Investors in Cycling newsletter detailing the advocacy programme operated by the Bicycle Association on your behalf
A certificate of participation and welcome letter
Shop window stickers
A folder for document filing
Digital recognition assets for use on websites, social and e-mail

Investor in Cycling support also enables the Bicycle Association to provide the following publicly accessible resources, which will also be of benefit to many Investors:

The BA Guides series – with definitive guidance on industry topics
The BA Podcast series – covering industry issues and BA initiatives in audio format

Investor Outcomes

The advocacy work funded by Investors in Cycling achieves tangible results for the cycling industry. These results are reported to Investors in the Quarterly Newsletter, detailing the programme’s achievements and ongoing priorities.

Highlights of our advocacy success are outlined in our advocacy timeline, evidencing the efficacy of our work throughout the year to grow cycling.

Investors in Cycling

2023 Directory

Working together to grow the cycling market

Read more on the Advocacy Timeline

We’ve recorded our advocacy successes, and Government investments released, in a timeline format on our Advocacy page: