Market Data Service: video update

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Investors in cycling
Market Data Service: Mid-Year Report 2023
This 51 page report provides granular analysis of the challenges currently confronting the sector, with the total market value down 8% in the first half of 2023 vs 2022. The fall in volume of cycle sales impacted both mechanical and electric bikes, down 8% and 12% respectively.

Authored by the BA’s Head of Insights, John Worthington, the report finds that the first half of 2023 has seen a further deterioration in a market that in 2022 hit a 20-year low for mechanical bike sales. While the early summer saw an improvement to the underlying trend after a particularly tough start to the year, Worthington details the factors culminating in stock surplus challenges in the UK today.

Mid-Year Market Data Report 2023

Published – August 2023

Copyright notice: all market data in this report is copyright of the Bicycle Association and is authorised for internal use only. This data must not be used in the public domain or shared outside of your company.