Press Release

Cybertill partners with BA’s Market Data Service

June 5, 2020

Press release – 5th June 2020

The Bicycle Association partners with retail management software company Cybertill for its UK Market Data Service.

The BA is delighted to announce today that bike shops with Cybertill EPoS systems can now integrate seamlessly with its new Market Data Service which launched in April.

This builds upon the direct relationships already established with EPoS till providers Abacus, Ascend, Citrus Lime and Seanic Retail.

One of the world’s first cloud-based EPoS and retail management platforms, Cybertill enables a real-time single view of stock, sales and customers to retailers across all touchpoints including integrated systems, branded and pop up retail shops, mobile point of sale, click and collect points, franchise stores, concessions, and e-commerce. 

Cybertill has over 700 general retailcharity, and visitor attraction customers that use its RetailStore and CharityStore platforms across over 7,500 locations globally. It is the leading cloud-based retail management software provider in Europe.

Ian Tomlinson, Cybertill founder and CEO commented, “We are delighted to support this great initiative and give our retailers a tool which will help them gain valuable insights about the market that will  help them both sell more bikes and be more profitable

There are now over 300 cycling retailers using the BA’s Market Data Service who are able to access and drill down into market level sales, units and stock insights to see where they are over or under performing and take corrective actions.

Simon Irons, Associate Director at the Bicycle Association, who is leading the market data initiative, said, “We’re delighted to be partnering with Cybertill to give their bike shop clients the chance to take part in our market data service. Our market data tool would be valuable under any normal circumstances but being able to access up to date sales mix and stock holding insights during the current climate is gold dust!”

If you are a Cybertill EPoS system client and would like to find out more about how the service works, please contact the Bicycle Association’s John Styles on: [email protected].

The Bicycle Association (BA) is the trade association for the UK cycle industry. Its Market Data Service is an industry initiative to provide accurate sales data to the whole sector and is FREE to all independent bike shops contributing their data.  

You can sign up to the BA’s Market Data Service by clicking here