The Bicycle Association has released a new Code of practice for its members, committing them to high standards of professionalism, business ethics and legal compliance. Phillip Darnton, the BA’s executive director, said:
“The Bicycle Association strives always to represent the best interests of the UK cycle industry – to government, stakeholders and the general public – with the highest standards of professionalism. It takes itself seriously, and expects to be taken seriously in return. Now, for the first time, we have set out a formal code of practice to which our members will be committed. It embodies the professional standards to which we, and the whole industry, should be proud to adhere. The code is a straightforward, practical and tangible demonstration of our dedication to that professionalism in all our affairs. It will underpin our advocacy work with government and other bodies, and it will allow our members to make explicit their commitment to these shared professional business standards.“
