Bicycle Association launches ‘Investors in Cycling’ to recognise bike businesses’ advocacy

December 13, 2021

The Bicycle Association (BA) today announced a new nationwide programme, Investors in Cycling, to unite and recognise bike businesses across the UK which support the growth of cycling through advocacy.

Over 1,100 bike businesses are being recognised as Investors in Cycling, from the largest global brands to the smallest retailers.

All are businesses which in one way or another support the industry’s collective advocacy work, led by the Bicycle Association on behalf of the UK cycling industry.  

Investors in Cycling

UK cycle industry businesses interested in becoming Investors in Cycling, or wishing to find out more, are invited to click below:

David Middlemiss, BA Associate Director, said:

As the not-for-profit national association for the UK cycling industry the BA’s main purpose is to represent the industrial and business case for cycling to Government; to suggest and influence policies which support cycling and cycling businesses. 

We are supported by over 1000 cycling businesses who help us, both directly and indirectly. And it works. Cycling has secured unprecedented investment and support across the nations of the UK. 

But there’s still a long way to go! By launching Investors in Cycling, we are not only recognising a network of businesses who are helping to make the case for cycling, we are building a powerful business coalition with a common purpose: working together to grow the cycling market.

Nigel Roberts, Trek Bicycle Corporation, said:  

As a longstanding member of the Bicycle Association’s Leadership Group, Trek is delighted to see the contributions and efforts of cycling brands and shops across the UK being recognised and supported through the Investors in Cycling programme.

Investors in Cycling will be formally offered the use of the new Investors in Cycling branding in their business premises and on their physical and digital materials.  The Bicycle Association’s aim is to create an Investors in Cycling coalition to support its advocacy work both nationally, and it also hopes increasingly at a local level too.  

Existing and future members of Investors in Cycling will receive regular updates on the BA advocacy work that they help fund, network opportunities both locally and nationally and more, including: 

A voice in shaping industry advocacy, and the opportunity to actively participate in Local Bicycle Economy campaigns
An annual Investors in Cycling Report detailing the advocacy programme operated by the Bicycle Association on your behalf
A certificate of participation, window stickers and assets to display online and across all digital channels
Exclusive rates on Klarna consumer finance and payment products – which we arrange on a not-for-profit basis
Free legal advice provided by Law Express
Free HR and health & safety support provided by Avensure
Downloadable templates and documents based on the “BA Guide” series
Materials and resources to promote cycling and influence local authorities (coming 2022)
Invitations to a new series of Investors in Cycling events in 2022
Access to a free-to-retailers national electric bike battery collection scheme (coming 2022)
Exclusive rates with BA-endorsed couriers for shipping (coming 2022, again arranged on a not-for-profit basis)
Investors in Cycling: 2021 Report

Mark Murphy, Business Development Lead, Fudges Cycles, said:

For Fudges Cycles, being an Investor in Cycling means we’re standing shoulder-to-shoulder with businesses across the sector in making the economic case for cycling. Through our small but important contribution to the Retailer Advocacy Fund we are working together with over a thousand bike shops and suppliers to grow the cycling market.”

Investors in Cycling

UK cycle industry businesses interested in becoming Investors in Cycling, or wishing to find out more, are invited to click below: