Trade Network Service
Giving retailers an advocacy voice, market insights and business support
The 'Retailer Advocacy Fund' (formerly the Bike Hub levy) provides a framework for retailers to support the BA's advocacy programme, giving the retailer sector a real voice. Recognising this support and the key role retailers play in delivering cycling, the BA's Trade Network provides participating retailers with exclusive access to detailed market data, cutting edge retail finance and more, on terms normally only available to big business.
The Bicycle Association Trade Network is supported by:
How does it work?
Both brand suppliers and retailers have a vital interest in the cycle market growing for us all, and the Trade Network enables all sides of the industry to add their distinct voices to lobbying Government to make this happen. Watch the videos below to see how leading suppliers and retailers can leverage the Trade Network to both support cycling and to boost their business profitability.
A Brand Member's View
A Retail Advocacy Fund Member's View
What services are available to trade network members?
Three core services are available to Trade Network members, all designed to strengthen your business and put value back into your operation, in recognition of your advocacy support through the Retailer Advocacy Fund.
How to access the Trade Network Benefits
You can access the Trade Network benefits immediately if
a) you are supplied by one or more of Giant, Raleigh, Specialized and Trek (for the first phase of roll-out. Subsequently we hope to roll it out as widely as possible across the industry) and
b) you contribute to the Retail Advocacy Fund (formerly known as the Bike Hub Levy) through these suppliers and
c) you support the BA’s Market Data Service by agreeing to contribute your sales data (for retailers with turnover under £5 million, this entitles you to free access to detailed, accurate monthly data at regional and national levels).
Please call us on 0203 857 4411 and we will be able to advise your current status and answer any questions you have.
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